B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
88%
88% -- consumer intent rate for survey respondents (2020)
88% of survey respondents indicated they would place an obituary honoring a deceased loved one.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cint
Primary
Tier B
https://www.popmount.com/three-tips-driving-obituary-close-rates-in-2020/ ↗
Source Article
Three Tips Driving Obituary Close Rates in 2020
As you plan for your 2020 obituary revenue projections, you may be debating the question: do we need to increase obituary prices to hit our target revenue numbers next year? After all, obituaries account for about 2% of the newspaper industry’s annual revenue. This makes hitting obituary revenue tar…
Original Research
Cint
· Original study ↗
Methodology
Survey fielded by Cint data insights
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
survey respondents: 88% consumer intent rate. Source: Cint (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-would-place-obituary-2020
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<blockquote cite="https://lighthousedata.io/data/consumers-would-place-obituary-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- consumer intent rate for survey respondents<br><small>Source: Cint (2020) · <a href="https://lighthousedata.io/data/consumers-would-place-obituary-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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