B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

87%

87% -- share of consumers rejecting low rated businesses for consumers of local businesses (2025)

2025  · Unknown (cited by Bizdify)

87% of consumers will not consider a business with low ratings (below 3 stars).

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Attribution: Unknown (cited by Bizdify) View source
Lighthouse Research Team
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Source verified Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2025
Entity
consumers of local businesses
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Unknown (cited by Bizdify) Primary Tier C
https://bizdify.com/revenue-calculator/ ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Revenue Estimator | Bizdify
Revenue Estimator Would a better Google rating actually be worth money? This calculator turns a target rating improvement into an estimated annual revenue uplift, using a per-star figure from published research. It only counts the improvement — your current stars are already priced into your current…
Original Research
Unknown (cited by Bizdify) · Original study ↗

Cited on Bizdify revenue estimator page; original survey not identified on page

Methodology documented
Industrymarketing
Plain Text
consumers of local businesses: 87% share of consumers rejecting low rated businesses. Source: Unknown (cited by Bizdify) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-wont-consider-low-rated-businesses
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<blockquote cite="https://lighthousedata.io/data/consumers-wont-consider-low-rated-businesses" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- share of consumers rejecting low rated businesses for consumers of local businesses<br><small>Source: Unknown (cited by Bizdify) (2025) · <a href="https://lighthousedata.io/data/consumers-wont-consider-low-rated-businesses" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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