B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
56%
56% -- willingness to pay premium for less plastic for consumers (2021)
Almost 56% of respondents said they would be willing to pay more for products using less plastic or plastic packaging.
- Source states 'Almost 56%'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2021
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Economist Intelligence Unit
Primary
Tier B
https://backtoblueinitiative.com/will-consumers-pay-more-for-less-plastic/ ↗
Source Article
Will consumers pay more for less plastic?
Original Research
The Economist Intelligence Unit
· Original study ↗
Methodology
Survey by The Economist Intelligence Unit
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
Cite this stat
Plain Text
consumers: 56% willingness to pay premium for less plastic. Source: The Economist Intelligence Unit (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-willing-pay-more-less-plastic
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-willing-pay-more-less-plastic" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- willingness to pay premium for less plastic for consumers<br><small>Source: The Economist Intelligence Unit (2021) · <a href="https://lighthousedata.io/data/consumers-willing-pay-more-less-plastic" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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