B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
79%
79% -- consumer sentiment wellness importance for consumers across six countries (2025)
79% of surveyed consumers across six countries believe wellness is important.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
7,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier B
https://bfuturist.com/industry-insights/smelling-good-feeling-well-scent-of-wellness/ ↗
Source Article
The Scent of Wellness: From Smelling Good to Feeling Well
The Scent of Wellness: From Smelling Good to Feeling Well
The Perfume & Wellness Trend represents a growing intersection between personal fragrance and holistic health. Consumer priorities have shifted, with many seeking scents that not only smell pleasant but also promote emotional and mental well-…
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey survey of about 7,500 consumers across six countries
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers across six countries: 79% consumer sentiment wellness importance. Source: McKinsey (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-wellness-important-79-percent
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<blockquote cite="https://lighthousedata.io/data/consumers-wellness-important-79-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- consumer sentiment wellness importance for consumers across six countries<br><small>Source: McKinsey (2025) · <a href="https://lighthousedata.io/data/consumers-wellness-important-79-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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