B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- share of consumers watching online video weekly for online consumers (2025)
Over 90% of consumers report watching online videos each week.
- The source states 'over 90%' rather than an exact 90%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.gravitygroup.com/blog/why-video-marketing-is-important-for-your-brand/ ↗
Source Article
Why Video Marketing is Important for Your Brand | Gravity Group
Table of Contents
Video is a form of media that has taken the digital landscape by storm in recent years. But more like a calm storm on a dry summer day: it’s just what we need. In a world where attention spans are shrinking and competition for digital space is relentless, video remains the most imm…
Original Research
HubSpot
· Original study ↗
Methodology
Cited as 'recent studies'; attributed to HubSpot
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online consumers: 90% share of consumers watching online video weekly. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-watch-video-weekly
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-watch-video-weekly" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of consumers watching online video weekly for online consumers<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/consumers-watch-video-weekly" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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