B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55%
55% -- consumers watching online video daily for consumers (2020)
55% of consumers watch an online video once a day.
- Original research methodology and sample details are not specified
- Secondary citation from Social Media Today
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2020
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Social Media Today
Primary
Tier C
https://easybizguides.com/5-types-of-video-marketing-to-boost-your-business/ ↗
Source Article
5 Types of Video Marketing to Boost Your Business - Easy Biz Guides
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Video marketing is still the king of the hill when it comes to driving clicks and sales.
The numbers don’t lie. According to Social Media …
Original Research
Social Media Today
· Original study ↗
Methodology
Cited from Social Media Today; original methodology unknown
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Channelvideo
Cite this stat
Plain Text
consumers: 55% consumers watching online video daily. Source: Social Media Today (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-watch-video-daily
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<blockquote cite="https://lighthousedata.io/data/consumers-watch-video-daily" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- consumers watching online video daily for consumers<br><small>Source: Social Media Today (2020) · <a href="https://lighthousedata.io/data/consumers-watch-video-daily" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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