B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
89%
89% -- consumer preference for two way messaging for consumers (2024)
89% of consumers want to be able to 2-way message with the brands they work with.
- Original survey name, methodology, and sample size not cited in the text
Lighthouse Research Team
Last verified:
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Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Why The Golden Rule Is Now - Be Easy To Work With - Leadferno
As business evolves faster than ever many elements of a business’s offering can be pretty equal. The same types of service, similar products, and pricing within cents of each other.
How can you stand out? By being easy to work with.
With time as our biggest commodity (for your business too), being e…
Methodology
Cited as 'a recent survey' in blog post; original survey not identified
Methodology documented
Segmentation
IndustryB2C
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumers: 89% consumer preference for two way messaging. Source: (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-want-two-way-messaging-brands
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-want-two-way-messaging-brands" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- consumer preference for two way messaging for consumers<br><small>Source: (2024) · <a href="https://lighthousedata.io/data/consumers-want-two-way-messaging-brands" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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