B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
75%
75% -- consumer preference for seamless omnichannel experience for consumers (2025)
75% of consumers want a seamless omnichannel experience.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://www.nextuple.com/resources/ebook/transforming-inventory-visibility ↗
Source Article
Real-Time Inventory Visibility: A Game-Changer
Transforming Inventory Visibility for the Omnichannel Consumer
A new approach to the modern demands of inventory visibility.
In a time when the sources of inventory supply (both physical and systemic) seem to be growing, retailers face an increasingly complex challenge:
How to provide accurate, real…
Original Research
McKinsey
· Original study ↗
Methodology
Cited from a recent McKinsey article; original survey methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 75% consumer preference for seamless omnichannel experience. Source: McKinsey (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-want-seamless-omnichannel-experience
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-want-seamless-omnichannel-experience" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- consumer preference for seamless omnichannel experience for consumers<br><small>Source: McKinsey (2025) · <a href="https://lighthousedata.io/data/consumers-want-seamless-omnichannel-experience" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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