B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
88%
88% -- percentage wanting more brand videos for the public (2022)
88% of the public wanted more videos from brands in 2022.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wyzowl
Primary
Tier C
https://www.clickintelligence.com/marketing-statistics-using-data-to-deliver-a-better-2023/ ↗
Source Article
Marketing Statistics – Using Data To Deliver A Better 2023
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Original Research
Wyzowl
· Original study ↗
Methodology
Cited from Wyzowl
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
the public: 88% percentage wanting more brand videos. Source: Wyzowl (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-want-more-videos-2022
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<blockquote cite="https://lighthousedata.io/data/consumers-want-more-videos-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- percentage wanting more brand videos for the public<br><small>Source: Wyzowl (2022) · <a href="https://lighthousedata.io/data/consumers-want-more-videos-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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