B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
92%
92% -- consumer preference share for consumers (2013)
92% of people want to do business with companies that share their beliefs.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Edelman
Primary
Tier B
https://formomentum.com/build-your-case-for-partnerships-with-these-five-key-stats/ ↗
Source Article
Build Your Case for Partnerships with These Five Key Stats - For Momentum
For both companies and nonprofits, the decision to explore and pursue cause marketing is significant. It takes time, resources and dedicated staff to lay the groundwork – and it often requires months if not years to truly make them successful. But when they work, these relationships can not only hel…
Original Research
Edelman
· Original study ↗
Methodology
Edelman Brandshare study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 92% consumer preference share. Source: Edelman (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-want-companies-share-beliefs-2013
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<blockquote cite="https://lighthousedata.io/data/consumers-want-companies-share-beliefs-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- consumer preference share for consumers<br><small>Source: Edelman (2013) · <a href="https://lighthousedata.io/data/consumers-want-companies-share-beliefs-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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