B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
42%
42% -- consumer preference carbon footprint disclosure for survey respondents (2022)
42% of people surveyed by dentsu and Microsoft think brands should provide clear, comparable information on the footprint of their products and advertising in order to make the brand greener.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
dentsu and Microsoft
Primary
Tier B
https://weareboa.com/thoughts/how-green-media-buying-benefits-brand-safety/ ↗
Source Article
How Green Media Buying Benefits Brand Safety — boa
4 minute read | Jul. 31, 2023
How Green Media Buying Benefits Brand Safety
Not only is buying lower-carbon emission media a responsible choice, but it’s also a strategic one that holds immense potential for brands seeking long-term success.
Not only is buying lower-carbon emission media a responsibl…
Original Research
dentsu and Microsoft
· Original study ↗
Methodology
Survey conducted by dentsu and Microsoft
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
survey respondents: 42% consumer preference carbon footprint disclosure. Source: dentsu and Microsoft (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-want-carbon-footprint-info-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-want-carbon-footprint-info-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- consumer preference carbon footprint disclosure for survey respondents<br><small>Source: dentsu and Microsoft (2022) · <a href="https://lighthousedata.io/data/consumers-want-carbon-footprint-info-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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