B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
87%
87% -- consumers wanting authentic images for global consumers (2025)
87% of consumers globally want to trust that an image is authentic according to Accenture's 2025 Life Trends report.
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Lighthouse Research Team
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Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Accenture
Primary
Tier B
http://theluupe.com/p/how-theluupe-is-fixing-the-stock-photography-problem ↗
Source Article
Authentic Stock Photography | License Diverse, Real Images | The Luupe
The Problem with Generic Stock Photos and How We’re Fixing It
Generic stock is the visual version of corporate jargon — instantly forgettable and painfully fake. The Luupe’s marketplace flips the script with authentic, culturally aware imagery from women and non-binary photographers who capture real…
Original Research
Accenture
· Original study ↗
Methodology
Cited from Accenture 2025 Life Trends report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 87% consumers wanting authentic images. Source: Accenture (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-want-authentic-images-2025
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<blockquote cite="https://lighthousedata.io/data/consumers-want-authentic-images-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- consumers wanting authentic images for global consumers<br><small>Source: Accenture (2025) · <a href="https://lighthousedata.io/data/consumers-want-authentic-images-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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