B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
80%
80% -- consumers want authentic brands for consumers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Stackla
Primary
Tier C
https://42group.co.uk/content/42groups-ultimate-guide-to-content-marketing/ ↗
Source Article
Ultimate Guide To Content Marketing | Digital Marketing
Learn everything you need to know about content marketing, from strategies to SEO optimisation and all the elements that contribute to a complete content marketing approach for your business. If you’re not investing in content marketing, you’re going to get left behind.
In this expert guide to conte…
Original Research
Stackla
· Original study ↗
Methodology
Survey by Stackla, cited secondhand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 80% consumers want authentic brands. Source: Stackla (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-want-authentic-brands
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-want-authentic-brands" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- consumers want authentic brands for consumers<br><small>Source: Stackla (2025) · <a href="https://lighthousedata.io/data/consumers-want-authentic-brands" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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