B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

93%

93% -- share of consumers relying on visual appearance for consumers (2026)

Name: Share Of Consumers Relying On Visual Appearance Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2026 · InVerve Marketing

93% of consumers rely on visual appearance when considering new products.

Applies specifically when considering new products

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Attribution: InVerve Marketing View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

93%

Unit

Percentage

Data Vintage

2026

Entity

consumers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

InVerve Marketing Primary Tier C

https://amplifyn.com/post/impact-of-an-outdated-ui-on-b2b-business-and-what-to-consider-before-a-red… ↗

Confidence: 48/100 Vintage: 2026 Channel: Common Crawl

Source Article

Impact of an outdated UI on B2B business and what to consider before a redesign

Original Research

InVerve Marketing · Original study ↗

Methodology

Study by InVerve Marketing, as cited by Amplifyn

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

consumers: 93% share of consumers relying on visual appearance. Source: InVerve Marketing (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-visual-appearance-products

HTML Embed

<blockquote cite="https://lighthousedata.io/data/consumers-visual-appearance-products" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- share of consumers relying on visual appearance for consumers<br><small>Source: InVerve Marketing (2026) · <a href="https://lighthousedata.io/data/consumers-visual-appearance-products" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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