B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
46%
46% -- share of consumers viewing grocery shopping as a chore for global grocery consumers (2018)
According to Nielsen research cited in 2018, 46% of consumers globally view grocery shopping as a chore.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
https://groceryforum.eu/2018/08/30/amazon-opens-second-smaller-go-store-format-in-seattle/ ↗
Source Article
Amazon opens second, smaller Go store format in Seattle - Grocery Forum Europe
Amazon has announced plans to open a second Amazon Go convenience store in Seattle. The store will be slightly smaller than its first Amazon Go format — 1,450 square feet rather than 1,800 — and will feature a ready-to-eat breakfast, lunch, dinner and snack products, along with Amazon Meal Kits.
Go …
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen consumer survey, cited by Grocery Forum Europe
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global grocery consumers: 46% share of consumers viewing grocery shopping as a chore. Source: Nielsen (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-view-grocery-shopping-as-chore-nielsen
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<blockquote cite="https://lighthousedata.io/data/consumers-view-grocery-shopping-as-chore-nielsen" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- share of consumers viewing grocery shopping as a chore for global grocery consumers<br><small>Source: Nielsen (2018) · <a href="https://lighthousedata.io/data/consumers-view-grocery-shopping-as-chore-nielsen" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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