B
Evidence Grade B
Graded
under review
Safe to Cite
Current
85%
85% -- consumer sentiment positive view of charitable businesses for consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cone Communications
Primary
Tier C
https://www.answer-4u.com/blog/business-reasons-for-charity ↗
Source Article
Five Reasons for Every Business to Support a Charity this Christmas
Original Research
Cone Communications
· Original study ↗
Methodology
Survey by Cone Communications, cited secondhand in blog article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 85% consumer sentiment positive view of charitable businesses. Source: Cone Communications (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-view-charitable-businesses-positively
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<blockquote cite="https://lighthousedata.io/data/consumers-view-charitable-businesses-positively" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- consumer sentiment positive view of charitable businesses for consumers<br><small>Source: Cone Communications (2026) · <a href="https://lighthousedata.io/data/consumers-view-charitable-businesses-positively" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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