B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
44%
44% -- share of consumers using ai to discover and book stays for travel consumers (2025)
44% of consumers use AI to discover and book hotel stays.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Selfbook
Primary
Tier B
https://selfbook.com/info-hub/redefining-hotel-commerce ↗
Source Article
Redefining Hotel Commerce in the Age of Agentic AI
Dear Hotel Partners,
The travel industry is undergoing a seismic shift. Trip planning has become the number one use case for generative AI, with 44% of consumers now using AI to discover and book their stays. This isn’t a trend—it’s the new reality of travel commerce.
While you’ve been battling risi…
Original Research
Selfbook
· Original study ↗
Methodology
Company announcement citing consumer AI travel adoption; trip planning described as top generative AI use case
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
travel consumers: 44% share of consumers using ai to discover and book stays. Source: Selfbook (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-using-ai-travel-booking-44pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-using-ai-travel-booking-44pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- share of consumers using ai to discover and book stays for travel consumers<br><small>Source: Selfbook (2025) · <a href="https://lighthousedata.io/data/consumers-using-ai-travel-booking-44pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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