B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
39%
39% -- share of consumers using ai for product exploration for consumers (2025)
39% of consumers use AI for product exploration.
- Cited as a statement in a press release; specific underlying methodology or survey details are not specified.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Parcel Perform
Primary
Tier C
https://martechasia.net/pr-newswire/parcel-perform-defines-geo-for-e-commerce-with-launch-of-ai-comm… ↗
Source Article
Parcel Perform Defines 'GEO' for E-Commerce with Launch of AI Commerce Visibility | MartechAsia
Brands can now track, analyze and optimize their visibility across AI shopping agents like ChatGPT, Perplexity, and Gemini.
SINGAPORE, CHICAGO and BERLIN, Oct. 29, 2025 /PRNewswire/ — AI shopping agents are reshaping how consumers discover and buy products—creating a new mandate for e-commerce brand…
Original Research
Parcel Perform
· Original study ↗
Methodology
Cited by Parcel Perform CEO in product launch press release; original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 39% share of consumers using ai for product exploration. Source: Parcel Perform (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-using-ai-product-exploration-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-using-ai-product-exploration-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- share of consumers using ai for product exploration for consumers<br><small>Source: Parcel Perform (2025) · <a href="https://lighthousedata.io/data/consumers-using-ai-product-exploration-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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