B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
67%
67% -- consumers who used a chatbot for internet consumers worldwide (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Business Insider
Primary
Tier C
https://trustway.marketing/chatbots/ ↗
Source Article
Advantages of Using a Chatbot | Future of Chatbots
Chatbots are computer programs that simulate human conversation. They can be used to provide customer service, answer questions, or simply entertain people. Chatbots are often used in messaging apps, such as WhatsApp and Facebook Messenger, but they can also be found on websites and in other softwar…
Original Research
Business Insider
· Original study ↗
Methodology
Cited from Business Insider
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
internet consumers worldwide: 67% consumers who used a chatbot. Source: Business Insider (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-used-chatbot-67
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<blockquote cite="https://lighthousedata.io/data/consumers-used-chatbot-67" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- consumers who used a chatbot for internet consumers worldwide<br><small>Source: Business Insider (2025) · <a href="https://lighthousedata.io/data/consumers-used-chatbot-67" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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