C
Evidence Grade C
Use with Hedging
Aging
49%
49% — consumers use search before purchase for Online Shoppers (2024)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2024
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
8
Sources (3)
Drive Research
Primary
Tier A
https://www.driveresearch.com/market-research-company-blog/40plus-thanksgiving-statistics-to-gobble-… ↗
Source Article
Thanksgiving is a time for gratitude, family, and of course, plenty of delicious food. But beyond the traditional festivities, there’s a wealth of intriguing Thanksgiving statistics that shed light on how many people celebrate.
In this data-packed blog post, our market research company has compiled …
Also cited by
Hong Kong Free Press
https://hongkongfp.com/2018/06/15/reuters-inst-study-flags-impact-chinese-money-…
2026-05-01
Original Research
Google Think with Google
· Original study ↗
Methodology
Think with Google retail research. Share of online shoppers who use Google to research products before purchasing.
Study: Unknown
Segmentation
Industryretail_ecommerce
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
Online Shoppers: 49% consumers use search before purchase. Source: Drive Research (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/consumers-use-search-before-purchase-online-shoppers-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-use-search-before-purchase-online-shoppers-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> — consumers use search before purchase for Online Shoppers<br><small>Source: Drive Research (2024) · <a href="https://lighthousedata.io/data/consumers-use-search-before-purchase-online-shoppers-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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