B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
64%
64% -- share of consumers using google business profile to find contact information and hours for Google Business Profile (2025)
64% of consumers use Google Business Profile to find contact information and operating hours.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
How to Update Google Business Listing: Tips for Business Owners
Keeping your Google Business Profile accurate is key to improving your visibility in local search results and connecting with customers on Google Maps and Google Search. Updating your business listing, including your business name and phone number, boosts your credibility and SEO, ensuring customers…
Methodology
Cited statistic in vendor blog; original survey not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Business Profile: 64% share of consumers using google business profile to find contact information and hours. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-use-gbp-contact-info
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-use-gbp-contact-info" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- share of consumers using google business profile to find contact information and hours for Google Business Profile<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/consumers-use-gbp-contact-info" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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