B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
69%
69% -- share of consumers using business with positive written reviews for US consumers (2025)
69% of consumers report that they would use a business if its written reviews describe positive experiences.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
BrightLocal
Primary
Tier C
https://redbanyan.com/blog/how-to-boost-your-online-presence-and-establish-a-strong-digital-identity… ↗
Source Article
How to Boost Your Online Presence and Establish a Strong Digital Identity | Red Banyan®
In today’s digital age, having a robust online presence is essential for business owners and individuals alike. It not only enhances visibility and brand awareness but can also help you or your business reach a broader audience. In this article, we’ll answer the most commonly asked questions and pro…
Original Research
BrightLocal
· Original study ↗
Methodology
BrightLocal Local Consumer Review Survey (latest edition cited)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 69% share of consumers using business with positive written reviews. Source: BrightLocal (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-use-business-with-positive-written-reviews
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-use-business-with-positive-written-reviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- share of consumers using business with positive written reviews for US consumers<br><small>Source: BrightLocal (2025) · <a href="https://lighthousedata.io/data/consumers-use-business-with-positive-written-reviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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