B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
59%
59% -- consumers uncomfortable with behaviorally targeted ads for consumers (2026)
59% of consumers are uncomfortable with ads tailored to their browsing habits.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mintel
Primary
Tier C
https://anorak.co/industry-culture/attention-economy/ ↗
Source Article
The Attention Economy: Why Focus Is the New Currency
Original Research
Mintel
· Original study ↗
Methodology
Mintel consumer research, cited secondhand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 59% consumers uncomfortable with behaviorally targeted ads. Source: Mintel (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-uncomfortable-targeted-ads-mintel
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-uncomfortable-targeted-ads-mintel" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- consumers uncomfortable with behaviorally targeted ads for consumers<br><small>Source: Mintel (2026) · <a href="https://lighthousedata.io/data/consumers-uncomfortable-targeted-ads-mintel" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.