B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
56%
56% -- consumer sentiment behavioral ad targeting for US consumers (2025)
56% of Americans are uncomfortable with companies using their online behavior to tailor ads.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
YouGov
Primary
Tier B
https://www.tayloegray.com/2025/09/the-rise-of-ambient-ads/ ↗
Source Article
The Rise of Ambient Ads - Tayloe/Gray
Ambient Ads: Innovation or Intrusion?
Your smart fridge is about to get a pop-up ad. No, really.
Samsung recently announced a pilot program to deliver ambient ads on its high-end Family Hub refrigerators. At first glance, it feels like a gimmick—do I really need a banner ad for orange juice next to …
Original Research
YouGov
· Original study ↗
Methodology
YouGov survey cited by Tayloe/Gray; original survey details not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 56% consumer sentiment behavioral ad targeting. Source: YouGov (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-uncomfortable-behavioral-targeting-2025
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<blockquote cite="https://lighthousedata.io/data/consumers-uncomfortable-behavioral-targeting-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- consumer sentiment behavioral ad targeting for US consumers<br><small>Source: YouGov (2025) · <a href="https://lighthousedata.io/data/consumers-uncomfortable-behavioral-targeting-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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