B
Evidence Grade B
Graded
under review
Safe to Cite
Current
88%
88% -- share of consumers trusting word ofmouth recommendations for consumers (2026)
88% of consumers place the highest level of trust in word-of-mouth recommendations from people they know.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2026
Entity
Geography
MEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
arabot.io
Primary
Tier C
https://arabot.io/en/blog-post/4 ↗
Source Article
How Personalizing Chatbots is a Key Success for Your Business
Original Research
arabot.io
· Original study ↗
Methodology
Research cited by Arabot; original study not named
Methodology documented
Segmentation
Industrymarketing
RegionMEA
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
consumers: 88% share of consumers trusting word ofmouth recommendations. Source: arabot.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-trust-word-of-mouth-recommendations
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-trust-word-of-mouth-recommendations" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- share of consumers trusting word ofmouth recommendations for consumers<br><small>Source: arabot.io (2026) · <a href="https://lighthousedata.io/data/consumers-trust-word-of-mouth-recommendations" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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