B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
92%
92% -- consumer trust in peer video over ads for online shoppers (2025)
92% of buyers prefer basing their purchasing decisions on peer opinions and video recordings over traditional manufacturer advertising.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
adtrip.pl
Primary
Tier C
https://www.adtrip.pl/post/analiza-wplywu-ugc-wideo-na-konwersje-w-e-commerce-dom-i-ogrod ↗
Source Article
Analiza wpływu UGC wideo na konwersję w e-commerce Dom i Ogród. | Adtrip Blog - Adtrip
Spis treści
Sprzedaż mebli, akcesoriów ogrodowych i roślin to specyficzne wyzwanie w handlu internetowym. Klienci chcą zobaczyć, jak dany fotel, stół czy zestaw narzędzi sprawdzi się w ich własnej przestrzeni, zanim zdecydują się wydać kilkaset lub kilka tysięcy złotych. Kiedy brakuje im wizualnego …
Original Research
adtrip.pl
· Original study ↗
Methodology
Consumer research report cited without named publisher
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online shoppers: 92% consumer trust in peer video over ads. Source: adtrip.pl (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-trust-video-opinions-over-ads
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<blockquote cite="https://lighthousedata.io/data/consumers-trust-video-opinions-over-ads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- consumer trust in peer video over ads for online shoppers<br><small>Source: adtrip.pl (2025) · <a href="https://lighthousedata.io/data/consumers-trust-video-opinions-over-ads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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