B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

88%

88% -- consumer trust in user recommendations for consumers (2025)

Name: Consumer Trust In User Recommendations Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-04

2025 · adtrip.pl

88% of consumers trust recommendations from other users more than brand messaging.

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Attribution: adtrip.pl View source

Lighthouse Research Team

Last verified: 2026-10-04 · How we verify data →

Source verified Evidence graded

Value

88%

Unit

Percentage

Data Vintage

2025

Entity

consumers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

adtrip.pl Primary Tier C

https://www.adtrip.pl/post/integracja-ugc-z-platnymi-kampaniami-w-branzy-pet ↗

Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Integracja UGC z płatnymi kampaniami w branży pet | Adtrip Blog - Adtrip

Spis treści - Dlaczego branża zoologiczna potrzebuje autentyczności bardziej niż inne - Techniczna integracja UGC z Meta Ads i TikTok Ads - TikTok Ads i format Spark Ads - Meta Ads i Partnership Ads - Kreatywne formaty, które konwertują - Skalowanie kampanii produktowych i maksymalizacja ROAS - Stra…

Original Research

adtrip.pl · Original study ↗

Methodology

Cited as 'dane rynkowe' (market data) without named original source

Methodology documented

Segmentation

Industrymarketing

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Plain Text

consumers: 88% consumer trust in user recommendations. Source: adtrip.pl (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-trust-user-recommendations-88

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<blockquote cite="https://lighthousedata.io/data/consumers-trust-user-recommendations-88" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- consumer trust in user recommendations for consumers<br><small>Source: adtrip.pl (2025) · <a href="https://lighthousedata.io/data/consumers-trust-user-recommendations-88" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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