B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- consumer trust in user reviews for consumers (2025)
Over 90% of consumers trust peer reviews more than official brand communications.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
adtrip.pl
Primary
Tier C
https://www.adtrip.pl/post/wplyw-ugc-na-roas-kampanii-meta-ads-dla-suplementow-diety ↗
Source Article
Wpływ UGC na ROAS kampanii Meta Ads dla suplementów diety | Adtrip Blog - Adtrip
Spis treści
Prowadzenie sklepu z suplementami to ciągła walka o zaufanie klienta i rentowność. Zwykłe grafiki produktowe przestały generować satysfakcjonujące zyski, a koszty pozyskania kupującego rosną z miesiąca na miesiąc. Jeśli Twoje kampanie Meta Ads przepalają budżet, rozwiązaniem tego wyzwani…
Original Research
adtrip.pl
· Original study ↗
Methodology
Unattributed report reference
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 90% consumer trust in user reviews. Source: adtrip.pl (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-trust-ugc-reviews
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<blockquote cite="https://lighthousedata.io/data/consumers-trust-ugc-reviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- consumer trust in user reviews for consumers<br><small>Source: adtrip.pl (2025) · <a href="https://lighthousedata.io/data/consumers-trust-ugc-reviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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