B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

92%

92% -- consumer trust in peer recommendations vs brand ads for Polish consumers (2025)

Name: Consumer Trust In Peer Recommendations Vs Brand Ads Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-25

2025 · ds-marketing.pl

92% of consumers trust peer recommendations more than official brand communications online.

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Attribution: ds-marketing.pl View source

Lighthouse Research Team

Last verified: 2026-09-25 · How we verify data →

Source verified Evidence graded

Value

92%

Unit

Percentage

Data Vintage

2025

Entity

Polish consumers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

ds-marketing.pl Primary Tier C

https://www.adtrip.pl/post/facebook-ads-i-ugc-w-branzy-pet-jak-reklamowac-sklep-z-karma-i-akcesoriam… ↗

Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Facebook Ads i UGC w branży pet: jak reklamować sklep z karmą i akcesoriami | Adtrip Blog - Adtrip

Spis treści - Dlaczego tradycyjne reklamy karmy i akcesoriów przestają działać? - Humanizacja zwierząt a zachowania zakupowe w Polsce - Ślepota banerowa i spadek zaufania do marek - Potencjał rynku: więcej psów niż dzieci - Struktura kampanii Facebook Ads dla sklepu zoologicznego - Prospecting: Szer…

Original Research

ds-marketing.pl · Original study ↗

Methodology

Cited from ds-marketing.pl

Methodology documented

Segmentation

Industrymarketing

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Plain Text

Polish consumers: 92% consumer trust in peer recommendations vs brand ads. Source: ds-marketing.pl (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-trust-recommendations-over-brand-ads

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<blockquote cite="https://lighthousedata.io/data/consumers-trust-recommendations-over-brand-ads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- consumer trust in peer recommendations vs brand ads for Polish consumers<br><small>Source: ds-marketing.pl (2025) · <a href="https://lighthousedata.io/data/consumers-trust-recommendations-over-brand-ads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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