B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
92%
92% -- consumers trusting recommendations more than advertising for consumers (2026)
92% of consumers trust recommendations from other people more than traditional advertising.
- Secondary citation of unnamed research ('Badania pokazują')
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2026
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
rodin.pl
Primary
Tier C
https://rodin.pl/blog/jak-pozyskac-klienta-w-2025/ ↗
Source Article
Jak pozyskać klienta w 2026? | Rodin
Co roku pojawiają się nowe prognozy, kolejne trendy i listy „najlepszych sposobów na pozyskanie klienta”. Niestety, większość z nich znika równie szybko, jak się pojawiła. Są jednak działania, które od lat przynoszą efekty. Zmieniają się narzędzia, zachowania klientów i sposób wyszukiwania informacj…
Original Research
rodin.pl
· Original study ↗
Methodology
Blog article citing unnamed research ('Badania pokazują'); original study not identified.
Methodology documented
Segmentation
Industrymarketing
RegionEMEA
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
consumers: 92% consumers trusting recommendations more than advertising. Source: rodin.pl (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-trust-recommendations-over-ads-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-trust-recommendations-over-ads-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- consumers trusting recommendations more than advertising for consumers<br><small>Source: rodin.pl (2026) · <a href="https://lighthousedata.io/data/consumers-trust-recommendations-over-ads-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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