B
Evidence Grade B
Graded
under review
Safe to Cite
Current
56%
56% -- consumers trusting print more than other marketing methods for consumers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amplifi Print
Primary
Tier C
https://amplifinp.com/blog/the-one-thing-about-print-youre-still-wondering/ ↗
Source Article
The One Thing About Print You're Still Wondering
On our blog we talk a lot about ways to increase the value of your communications, whether from a strategic perspective when it comes to planning or from the technical and execution end of the spectrum. This month we’ve discussed the many ways to boost the impact of your printed materials, including…
Original Research
Amplifi Print
· Original study ↗
Methodology
Unspecified research cited by blog (marked with asterisk, source not named).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 56% consumers trusting print more than other marketing methods. Source: Amplifi Print (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-trust-print-most
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<blockquote cite="https://lighthousedata.io/data/consumers-trust-print-most" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- consumers trusting print more than other marketing methods for consumers<br><small>Source: Amplifi Print (2026) · <a href="https://lighthousedata.io/data/consumers-trust-print-most" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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