B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
84%
84% -- consumer trust in peer content for consumers (2025)
84% of consumers trust peer opinions more than content created by brands.
- Industry benchmark data cited without a named primary study
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
adtrip.pl
Primary
Tier C
https://www.adtrip.pl/post/wplyw-ugc-wideo-na-konwersje-w-sklepach-beauty-shopify ↗
Source Article
Wpływ UGC wideo na konwersję w sklepach beauty Shopify | Adtrip Blog - Adtrip
Spis treści
- Dlaczego wideo UGC zmienia reguły gry w e-commerce
- Autentyczność, która sprzedaje - czego szuka polski konsument
- Koszty i platformy - jak wycenić tworzenie wideo w Polsce
- Wdrożenie w sklepie Shopify - najlepsze praktyki dla kosmetyków
- Płatne kampanie i optymalizacja działań mar…
Original Research
adtrip.pl
· Original study ↗
Methodology
Industry data cited without named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 84% consumer trust in peer content. Source: adtrip.pl (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-trust-peer-content-84
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<blockquote cite="https://lighthousedata.io/data/consumers-trust-peer-content-84" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- consumer trust in peer content for consumers<br><small>Source: adtrip.pl (2025) · <a href="https://lighthousedata.io/data/consumers-trust-peer-content-84" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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