B Evidence Grade B Graded under review Safe to Cite Recent

76%

76% -- share of consumers trusting online reviews as personal recommendations for consumers (2025)

2025  · BrightLocal

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Attribution: BrightLocal View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2025
Entity
consumers
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
BrightLocal Primary Tier C
https://www.infinix360.com/how-to-promote-your-restaurant-online-with-digital-marketing/ ↗
Confidence: 55/100 Vintage: 2025 Channel: Deep Crawl
Source Article
How to Promote Your Restaurant Online with Digital Marketing
The digital age has taken a transformation in how restaurants connect with customers. Since the food industry is so competitive, standing out is not only about the quality of dishes but also about marketing. Digital marketing is such a necessity for the restaurant owners to reach their target audien…
Original Research
BrightLocal · Original study ↗

Cited from BrightLocal research via agency blog

Methodology documented
IndustryRetail RegionGlobal RoleAll marketers Channelmulti-channel
Plain Text
consumers: 76% share of consumers trusting online reviews as personal recommendations. Source: BrightLocal (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-trust-online-reviews-76
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<blockquote cite="https://lighthousedata.io/data/consumers-trust-online-reviews-76" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- share of consumers trusting online reviews as personal recommendations for consumers<br><small>Source: BrightLocal (2025) · <a href="https://lighthousedata.io/data/consumers-trust-online-reviews-76" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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