B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
79%
79% -- share of consumers trusting online reviews for Consumers (2021)
79% of consumers trust online reviews similarly to personal recommendations.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightLocal
Primary
Tier C
https://www.analyzer.tools/best-free-tools-for-new-amazon-sellers-a-comprehensive-toolkit/ ↗
Source Article
The Ultimate Free & Paid Toolkits For New Amazon Sellers (2025)
Original Research
BrightLocal
· Original study ↗
Methodology
Cited from BrightLocal Local Consumer Review Survey 2021
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2016 | 88% | |
| 2021 (current) | 79% | -10.2% |
| 2025 | 79% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 79% share of consumers trusting online reviews. Source: BrightLocal (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-trust-online-reviews-2021
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<blockquote cite="https://lighthousedata.io/data/consumers-trust-online-reviews-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- share of consumers trusting online reviews for Consumers<br><small>Source: BrightLocal (2021) · <a href="https://lighthousedata.io/data/consumers-trust-online-reviews-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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