B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
88%
88% -- consumer trust in media recommendations for global consumers (2025)
88% of consumers trust recommendations from media outlets over branded content according to a 2025 Nielsen study.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://applaunchpartners.com/smart-press-outreach-get-journalists-to-notice-you/ ↗
Source Article
Smart Press Outreach: Get Journalists to Notice You
Original Research
Nielsen
· Original study ↗
Methodology
Cited Nielsen Trust in Advertising Study; details not provided in source article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 88% consumer trust in media recommendations. Source: Nielsen (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-trust-media-recommendations-nielsen-2025
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<blockquote cite="https://lighthousedata.io/data/consumers-trust-media-recommendations-nielsen-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- consumer trust in media recommendations for global consumers<br><small>Source: Nielsen (2025) · <a href="https://lighthousedata.io/data/consumers-trust-media-recommendations-nielsen-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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