B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
74%
74% -- consumer trust in local business with positive reviews for consumers (2025)
74% of consumers trust a local business more if they read positive reviews about it.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
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Methodology
Cited survey, original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 74% consumer trust in local business with positive reviews. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-trust-local-business-positive-reviews-74
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<blockquote cite="https://lighthousedata.io/data/consumers-trust-local-business-positive-reviews-74" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- consumer trust in local business with positive reviews for consumers<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/consumers-trust-local-business-positive-reviews-74" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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