B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

72%

72% -- consumer trust in local business reviews for local business customers (2025)

Name: Consumer Trust In Local Business Reviews Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-28

2025 · Qualtrics

72% of people tend to trust a local business with positive reviews.

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Attribution: Qualtrics View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

72%

Unit

Percentage

Data Vintage

2025

Entity

local business customers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Qualtrics Primary Tier C

https://ratinge.com/blog/automated-review-requests-for-local-business ↗

Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Blog | RatingE

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Original Research

Qualtrics · Original study ↗

Methodology

Blog citing Qualtrics online review stats research

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

local business customers: 72% consumer trust in local business reviews. Source: Qualtrics (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-trust-local-business-positive-reviews

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<blockquote cite="https://lighthousedata.io/data/consumers-trust-local-business-positive-reviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- consumer trust in local business reviews for local business customers<br><small>Source: Qualtrics (2025) · <a href="https://lighthousedata.io/data/consumers-trust-local-business-positive-reviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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