B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
88%
88% -- consumer trust requirement rate for healthcare consumers (2025)
88% of consumers state they need to trust a healthcare brand before engaging with it.
- Original survey source not specified in the text
Lighthouse Research Team
Last verified:
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Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Creating Meaningful Healthcare Marketing Through Storytelling | cyberlicious®
Healthcare marketing has a tricky challenge: how do you take complex medical information and turn it into something that actually resonates with people? Unlike retail or tech, where impulse decisions drive sales, healthcare choices are deeply personal and built on trust, empathy, and credibility. An…
Methodology
Cited by agency blog; original survey source not identified
Methodology documented
Segmentation
Industrymarketing
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Plain Text
healthcare consumers: 88% consumer trust requirement rate. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-trust-healthcare-brand-before-engaging
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<blockquote cite="https://lighthousedata.io/data/consumers-trust-healthcare-brand-before-engaging" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- consumer trust requirement rate for healthcare consumers<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/consumers-trust-healthcare-brand-before-engaging" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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