B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
92%
92% -- consumer trust earned media rate for global consumers (2011)
92% of consumers surveyed globally trust earned media, such as word-of-mouth or recommendations from friends and family, much more than traditional advertising.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2011
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
http://teamworkscom.com/2011/03/06/rent-vs-own-the-shift-in-reaching-prospects-and-customers/ ↗
Source Article
pruneau
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen global consumer survey, cited secondhand from Content Marketing Strategy Conference blog post
Methodology documented
Segmentation
Industrymedia_entertainment
RegionGlobal
RoleAll marketers
Channelearned_media
Cite this stat
Plain Text
global consumers: 92% consumer trust earned media rate. Source: Nielsen (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-trust-earned-media-nielsen
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-trust-earned-media-nielsen" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- consumer trust earned media rate for global consumers<br><small>Source: Nielsen (2011) · <a href="https://lighthousedata.io/data/consumers-trust-earned-media-nielsen" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.