B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- consumers trusting how companies use personal data for consumers (2026)
Only 20% of consumers trust how companies use their personal data.
- Secondary citation with truncated snippet text and no original source identified
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
applaunchpartners.com
Primary
Tier C
https://applaunchpartners.com/author/applauncanikadeshmukh/ ↗
Source Article
Brian Wise, Author at App Launch Partners
Original Research
applaunchpartners.com
· Original study ↗
Methodology
Original study not identified; secondary citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 20% consumers trusting how companies use personal data. Source: applaunchpartners.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-trust-data-use
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-trust-data-use" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- consumers trusting how companies use personal data for consumers<br><small>Source: applaunchpartners.com (2026) · <a href="https://lighthousedata.io/data/consumers-trust-data-use" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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