B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

18%

18% -- consumers trusting current certification systems for millennial luxury buyers (2024)

2024  · McKinsey

Only 18% of millennial luxury buyers believe current certification systems provide verification that stones are ethically sourced.

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Attribution: McKinsey View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2024
Entity
millennial luxury buyers
Geography
EMEA
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
McKinsey Primary Tier C
https://diamondstack.co.za/2026/03/25/why-the-kimberley-process-failed-and-what-blockchain-provenanc… ↗
Confidence: 48/100 Vintage: 2024 Channel: Deep Crawl
Source Article
Why the Kimberley Process Failed — And What Blockchain Provenance Fixes That It Couldn't -
Why the Kimberley Process Failed — And What Blockchain Provenance Fixes That It Couldn’t The Kimberley Process Certification Scheme (KPCS) was supposed to end blood diamonds. Launched in 2003 with the backing of 59 governments, the diamond industry, and civil society, it promised a world where every…
Original Research
McKinsey · Original study ↗

Cited from McKinsey 2024 Global Diamond Report

Methodology documented
IndustryRetail RegionEMEA
Plain Text
millennial luxury buyers: 18% consumers trusting current certification systems. Source: McKinsey (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-trust-current-diamond-certification
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<blockquote cite="https://lighthousedata.io/data/consumers-trust-current-diamond-certification" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- consumers trusting current certification systems for millennial luxury buyers<br><small>Source: McKinsey (2024) · <a href="https://lighthousedata.io/data/consumers-trust-current-diamond-certification" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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