B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
69%
69% -- consumer trust in creator recommendations for consumers (2026)
69% of consumers trust the product recommendations they receive from creators.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Social Shepherd
Primary
Tier C
https://www.biggroup.com/thoughts/creator-collaboration-strategy/ ↗
Source Article
The Secret to a Successful Creator Collaboration
Original Research
Social Shepherd
· Original study ↗
Methodology
Cited from Social Shepherd via Big Group article; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 69% consumer trust in creator recommendations. Source: Social Shepherd (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-trust-creator-recommendations
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<blockquote cite="https://lighthousedata.io/data/consumers-trust-creator-recommendations" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- consumer trust in creator recommendations for consumers<br><small>Source: Social Shepherd (2026) · <a href="https://lighthousedata.io/data/consumers-trust-creator-recommendations" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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