B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
46%
46% -- consumer trust decline due to ai use for consumers (2025)
46% of people say they trust a brand less if they learn that the brand is using AI to provide services.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PR Newswire
Primary
Tier C
https://untethered.media/common-ai-mistakes-tourism-marketing/ ↗
Source Article
12 Common AI Marketing Mistakes in Tourism (and How to Fix Them)
Most tourism brands are using AI to write emails and social media captions then calling it a day.
That’s fine if you want marginal improvements in your tourism marketing…
But if your actual goals are to reduce inefficiencies, drive more bookings, show up in AI search results, and maintain trust with…
Original Research
PR Newswire
· Original study ↗
Methodology
Survey data cited via PR Newswire; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 46% consumer trust decline due to ai use. Source: PR Newswire (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-trust-brands-less-ai-2025
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<blockquote cite="https://lighthousedata.io/data/consumers-trust-brands-less-ai-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- consumer trust decline due to ai use for consumers<br><small>Source: PR Newswire (2025) · <a href="https://lighthousedata.io/data/consumers-trust-brands-less-ai-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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