B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
14%
14% -- consumer trust in brand self claims for consumers (2025)
14% of consumers trust what a brand says about themselves.
- Attributed as data and analysis from various unspecified sources cited by a consultant.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Various sources (unspecified)
Primary
Tier C
https://en.cadastra.com/insights/why-trust-signals-are-so-important-for-e-commerce-websites ↗
Source Article
Why trust signals are so important for e-commerce websites | Insights
Why trust signals are so important for e-commerce websites
Learn how trust signals reduce uncertainty, build customer confidence, and boost e-commerce conversions. Improve your website’s user experience with Cadastra.
Trust is the foundation of every successful e-commerce website. Without it, even t…
Original Research
Various sources (unspecified)
· Original study ↗
Methodology
Aggregated from various sources, cited by SEO Principal Consultant Gareth Torrance in Cadastra insights article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 14% consumer trust in brand self claims. Source: Various sources (unspecified) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-trust-brand-claims-2025
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<blockquote cite="https://lighthousedata.io/data/consumers-trust-brand-claims-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- consumer trust in brand self claims for consumers<br><small>Source: Various sources (unspecified) (2025) · <a href="https://lighthousedata.io/data/consumers-trust-brand-claims-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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