B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
14%
14% -- consumer trust advertisements for consumers (2016)
14% of consumers trust advertisements.
- secondary citation quoting Erik Qualman without underlying methodology
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Erik Qualman
Primary
Tier C
http://bhive.ca/index.php/rss?start=12 ↗
Source Article
RSS
Original Research
Erik Qualman
· Original study ↗
Methodology
Attributed to Erik Qualman; methodology not stated
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2016 (current) | 14% | |
| 2026 | 14% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 14% consumer trust advertisements. Source: Erik Qualman (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-trust-advertisements-14pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-trust-advertisements-14pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- consumer trust advertisements for consumers<br><small>Source: Erik Qualman (2016) · <a href="https://lighthousedata.io/data/consumers-trust-advertisements-14pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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