B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
76%
76% -- consumer brand switching rate for consumers (2025)
76% of consumers would switch their preferred packaged goods if they were offsetting carbon emissions.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Greenprint
Primary
Tier C
https://greenimpacttech.com/gaining-a-competitive-edge-how-carbon-accounting-boosts-brand-reputation… ↗
Source Article
Gaining a Competitive Edge: How Carbon Accounting Boosts Brand Reputation
As investors, consumers, and regulators increasingly value sustainability and corporate governance, carbon accounting has become a necessary practice for business operations. Carbon accounting has many benefits, including its underutilized potential to boost brand reputation.
What is brand reputatio…
Original Research
Greenprint
· Original study ↗
Methodology
Greenprint consumer survey, cited by Green Impact Tech
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 76% consumer brand switching rate. Source: Greenprint (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-switch-packaged-goods-carbon-offset
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<blockquote cite="https://lighthousedata.io/data/consumers-switch-packaged-goods-carbon-offset" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- consumer brand switching rate for consumers<br><small>Source: Greenprint (2025) · <a href="https://lighthousedata.io/data/consumers-switch-packaged-goods-carbon-offset" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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