B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
91%
91% -- consumers likely to switch brands for good cause for global consumers (2013)
91% of consumers worldwide are likely to switch brands to one associated with a good cause, given comparable price and quality.
- applies when price and quality are comparable
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2013
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cone Communications
Primary
Tier B
https://www.ripplestrategies.com/2015/12/09/entrepreneur-magazine-5-tips-for-marketing-to-conscious-… ↗
Source Article
Entrepreneur Magazine – 5 Tips for Marketing to Conscious Consumers
Entrepreneur Magazine – 5 Tips for Marketing to Conscious Consumers
This article mentioning Ripple by Rebekah Iliff appeared in Entrepreneur Magazine on November 30, 2015. Original link can be found here.
Conscious consumption is on the rise. People are seeking out ways to make better decisions abou…
Original Research
Cone Communications
· Original study ↗
Methodology
Cone Communications 2013 Echo Global CSR Study
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
global consumers: 91% consumers likely to switch brands for good cause. Source: Cone Communications (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-switch-brands-good-cause-2013
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<blockquote cite="https://lighthousedata.io/data/consumers-switch-brands-good-cause-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- consumers likely to switch brands for good cause for global consumers<br><small>Source: Cone Communications (2013) · <a href="https://lighthousedata.io/data/consumers-switch-brands-good-cause-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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