B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
58%
58% -- consumers supporting values aligned brands for Consumers (2025)
58% of consumers actively support brands that align with their values.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edelman
Primary
Tier B
https://www.notbornyesterday.co.uk/post/welcometonotbornyesterdaypr ↗
Source Article
NOT BORN YESTERDAY THE PR AGENCY IS OPEN FOR BUSINESS!
NOT BORN YESTERDAY IS OPEN FOR BUSINESS!
Welcome to Not Born Yesterday
The corporate communications agency dedicated to raising the profile of fast-growth, disruptive founder-led businesses.
Not Born Yesterday, founded by Rebecca Emery, brings together the rigour of corporate communications with the…
Original Research
Edelman
· Original study ↗
Methodology
Cited from 2025 Edelman Trust Barometer
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 58% consumers supporting values aligned brands. Source: Edelman (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-support-values-aligned-brands-2025
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<blockquote cite="https://lighthousedata.io/data/consumers-support-values-aligned-brands-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- consumers supporting values aligned brands for Consumers<br><small>Source: Edelman (2025) · <a href="https://lighthousedata.io/data/consumers-support-values-aligned-brands-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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