B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
62%
62% -- consumers stopped doing business due to poor service rate for global consumers (2018)
62 percent of global consumers have stopped doing business with a brand or organization due to a poor customer service experience.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Global State of Multichannel Customer Service Report
Primary
Tier C
http://www.leightoninteractive.com/blog/5-marketing-kpis-to-measure-customer-satisfaction ↗
Source Article
5 Marketing KPIs to Measure Customer Satisfaction
All key performance indicators (KPIs) are not created equal. They have different purposes, and I take this complexity seriously. Understanding and interpreting KPIs is part of inbound marketing’s circle of life, and it fuels data-driven efforts.
An under appreciated arena for KPI analysis is custome…
Original Research
Global State of Multichannel Customer Service Report
· Original study ↗
Methodology
Cited from Global State of Multichannel Customer Service Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 62% consumers stopped doing business due to poor service rate. Source: Global State of Multichannel Customer Service Report (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-stopped-business-poor-service
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<blockquote cite="https://lighthousedata.io/data/consumers-stopped-business-poor-service" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- consumers stopped doing business due to poor service rate for global consumers<br><small>Source: Global State of Multichannel Customer Service Report (2018) · <a href="https://lighthousedata.io/data/consumers-stopped-business-poor-service" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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