B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
71%
71% -- share of consumers stopped doing business due to loss of trust for consumers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PwC
Primary
Tier B
https://linkability.us/strategic-visibility-for-professional-services/ ↗
Source Article
Strategic Visibility for Professional Services Firms
The Visibility Strategy High-Trust Firms Use to Build Influence — Without the Noise
In a world obsessed with viral views and constant content, a different kind of business is quietly winning.
You won’t see them running TikTok challenges.
They aren’t chasing likes or posting five times a day.
And yet…
Original Research
PwC
· Original study ↗
Methodology
Cited from PwC's Trust in Business survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 71% share of consumers stopped doing business due to loss of trust. Source: PwC (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-stopped-business-loss-of-trust-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-stopped-business-loss-of-trust-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- share of consumers stopped doing business due to loss of trust for consumers<br><small>Source: PwC (2025) · <a href="https://lighthousedata.io/data/consumers-stopped-business-loss-of-trust-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.